SELF-STORAGE — MULTI-FACILITY OPERATORS
Know which acquisition dollars actually produce rentals — by channel and by facility.
Reservations and calls come in, units get rented in your PMS — but nothing ties that ad spend to the rentals it produced. You're managing occupancy and spend blind.
2 weeks · Read-only — we never touch your PMS or ad accounts · $3,500, credited 100% toward your buildout
Read-only
We never touch your PMS or ad accounts — nothing to break.
Creditable
The $3,500 audit fee credits 100% toward your buildout.
Fixed Scope & Price
Two weeks, $3,500, defined deliverables. No scope creep.
You Own Everything
The audit, the roadmap, and any infrastructure we build lives on your cloud.
Your units fill. The attribution doesn't.
Reservations, calls, and walk-ins turn into rentals inside your PMS days later. By then the ad platforms have claimed credit with last-click, aggregators have taken their cut, and phone-driven rentals are invisible. Across ten or a hundred facilities, there's no single view of which channel and which facility produced paying tenants. You can see cost per reservation. You can't see cost per rental — the only number tied to occupancy and revenue.
Illustrative — industry context
≈34% of 'conversions' never became rentals.
Industry context — not client metrics
Aggregators take 2–4× the first month's rent.
SpareFoot and similar sit between the click and the rental. Most operators can't separate aggregator-sourced move-ins from organic — so they keep paying the fee without knowing the real CAC.
Calls and reservations
Many rentals start as a call or online reservation that never ties back to a channel.
Per-facility blindness
Most operators can't see cost per rental by facility.
Mixed systems after acquisition
If you grew by acquisition, you're running multiple PMS (SiteLink + storEDGE + Tenant Inc. + Yardi Breeze) that don't reconcile. PMS BI tools can't operate across them. We're the neutral layer.
Why your ad platforms can't see a rental
A rental is finalized in your PMS — storEDGE, Storable, SiteLink, Tenant Inc., Yardi Breeze, or whatever you run — after a reservation or call. Your ad platforms optimize toward the proxies they see: clicks and reservations. Aggregators claim the lead. Until the loop closes back to the actual rental, you're optimizing on the wrong number.
We close the loop between your ad spend and your rentals.
Server-side, we reconcile every ad dollar — and every phone call and aggregator lead — with the actual rental in your PMS, then land it in a BigQuery warehouse you own.
Capture, server-side
Server-side GTM, Conversion APIs, and call tracking capture clicks, reservations, and phone calls from first-party data — resilient to iOS and ad blockers.
Identify the lead
Stitch the call, click, or reservation to a single prospective tenant.
Reconcile against your PMS
Match the reservation or call to the actual rental in storEDGE, Storable, SiteLink, Tenant Inc., Yardi Breeze, or another platform.
Land in a warehouse you own
Modeled in a BigQuery warehouse on your own cloud account, with every facility rolled up.
Measure & feed back
True cost per rental by channel and facility — and clean rental values back to Google and Meta to bid on profitable rentals, not cheap reservations.
Capture, server-side
Server-side GTM, Conversion APIs, and call tracking capture clicks, reservations, and phone calls from first-party data — resilient to iOS and ad blockers.
Identify the lead
Stitch the call, click, or reservation to a single prospective tenant.
Reconcile against your PMS
Match the reservation or call to the actual rental in storEDGE, Storable, SiteLink, Tenant Inc., Yardi Breeze, or another platform.
Land in a warehouse you own
Modeled in a BigQuery warehouse on your own cloud account, with every facility rolled up.
Measure & feed back
True cost per rental by channel and facility — and clean rental values back to Google and Meta to bid on profitable rentals, not cheap reservations.
This isn't a marketing cost. It's NOI — and NOI sets your asset value.
A 30-facility operator with ~$15M revenue spending ~4% on acquisition is putting ~$600k/yr to work. Attribution typically reveals 20–30% misallocated — recovering 20% is ~$120k/yr back. That flows to NOI, and at a 6% cap rate a +3% NOI lift is ~$4.9M in asset value (Asset Value = NOI ÷ Cap Rate).
Illustrative model
- Revenue
- $15M
- Acquisition spend (~4%)
- $600k/yr
- Misallocated (20%)
- $120k/yr recovered
- NOI lift
- +3%
- Cap rate
- 6%
- Asset-value lift
- ~$4.9M
Illustrative. Enabled by accurate attribution, not guaranteed. Your exact figures come from the audit.
The offer
Acquisition Signal Audit — 2 weeks · $3,500, credited 100% toward your buildout
Know which acquisition dollars produce move-ins, and where they leak — in dollars — with zero system changes.
- Stack & Franken-stack map (PMS + call tracking + GA4 + Google/Meta Ads + aggregators)
- The leak quantified in dollars: misallocated spend by LTV:CAC, aggregator inefficiency, lead leakage, wasted spend
- Aggregator ROI snapshot — are the 2–4× rent fees actually paying?
- ECRI + churn exposure snapshot
- 1-hour executive readout + 90-day roadmap (you keep it either way)
2 weeks · Read-only — we never touch your PMS or ad accounts · $3,500, credited 100% toward your buildout
What the audit leads to
- Owned Revenue Warehouse — closed-loop reconciliation on a BigQuery warehouse you own.
- Causal Proof Program — incrementality testing on the foundation.
- Signal Care — quarterly NOI-impact reporting; your data stays alive.
We measure the media. We don't run it. So we can audit it honestly.
| Own the data | Independent & auditable | Cross-channel | Multi-facility rollup | Yours if you leave | |
|---|---|---|---|---|---|
| Your marketing agencyRuns your PPC — player and scorekeeper. | |||||
| Aggregator / lead dependencySpareFoot and similar sit between the click and the rental. | |||||
| Your PMS's built-in reportingOnly sees what happens inside its own walls. | |||||
| FIORI ANALYTICSIndependent, auditable warehouse on your own cloud. |
You own the BigQuery — take it with you anytime.
The warehouse is on your own cloud account. You hold admin on every account, pipeline, and table. No retainer is required to keep it.
Your Google Cloud account
Built by a practitioner, not an agency
Fiori Analytics is led by Daniel N Vieira — Founder & Lead Engineer. Fifteen-plus years operating consumer and B2B businesses, now building the measurement infrastructure those operators always needed. Direct delivery on every engagement — no delegation, no offshore handoff.
The path — what happens next
From audit to a warehouse you own.
Apply
A short application confirms fit (operators of ~10–100 facilities and third-party managers).
Acquisition Signal Audit
The leak, in dollars, plus a 90-day roadmap. You keep it either way.
Owned Revenue Warehouse
Closed-loop reconciliation to your PMS and a BigQuery warehouse you own. The audit fee credits 100%.
Signal Care
Your data stays alive; each quarter, a report of the asset value your NOI optimization created.
Apply
A short application confirms fit (operators of ~10–100 facilities and third-party managers).
Acquisition Signal Audit
The leak, in dollars, plus a 90-day roadmap. You keep it either way.
Owned Revenue Warehouse
Closed-loop reconciliation to your PMS and a BigQuery warehouse you own. The audit fee credits 100%.
Signal Care
Your data stays alive; each quarter, a report of the asset value your NOI optimization created.
We don't run your ads — so we can audit them.
2 weeks · Read-only — we never touch your PMS or ad accounts · $3,500, credited 100% toward your buildout
Why us
We don't run your ads — so we can audit them.
No media to protect. An independent scoreboard you own.
Self-storage measurement questions
Apply
Apply for the Acquisition Signal Audit
2 weeks · $3,500, credited 100% toward your buildout · Read-only