Fiori Analytics Foundation Setup

GA4 + GTM implementation your team can trust and maintain.

Your tracking foundation is the infrastructure layer every marketing decision depends on. We build it with engineering discipline — validated against real traffic, documented end-to-end, and handed over with full ownership.

GTM Container — Event Architecture

purchaseOrder Confirmtransaction_id, value, currency

begin_checkoutCheckout Initvalue, items[], coupon

add_to_cartATC Clickitem_id, item_name, price

generate_leadForm Submitform_id, lead_type, value

view_itemPDP Loaditem_id, item_name, price

Naming Conventions — Standard

Events: {{action}}_{{object}}

purchase, add_to_cart, generate_lead

UTMs: {{platform}}_{{type}}_{{audience}}

meta_prospecting_lal-1pct

GTM vars: {{scope}}.{{name}}

dlv.transaction_id, const.ga4_id

This service is for teams that:

Need a GA4 + GTM setup they can trust for budget decisions

Want naming conventions and documentation included

Are launching or relaunching and need tracking from day one

Have tracking but have never validated it end-to-end

Want their internal team to own and maintain the setup

Need consent mode and privacy-aware implementation

Common problems this solves

Unreliable conversion data

Your GA4 shows different numbers than your ad platforms, and you're not sure which to trust.

No naming conventions

Events, parameters, and UTMs follow no consistent structure — making analysis fragile and error-prone.

Tracking breaks after updates

Every site change risks breaking tracking because there's no documentation or validation layer.

No validation process

Events were deployed but never validated with real traffic across devices and browsers.

What's included

GA4 property configuration and event architecture

GTM container build with naming conventions

Event dictionary with definitions and parameters

Enhanced ecommerce or lead gen event setup

Cross-domain and subdomain tracking

Consent mode v2 implementation

Custom dimensions and user properties

QA validation with real traffic

Architecture diagram

Recorded walkthrough of the full setup

Common questions

Do you work with existing GTM containers or start fresh?

Both. We audit what exists and decide together whether to rebuild or optimize. Most projects involve restructuring the existing container with proper naming and documentation.

What platforms does this cover?

GA4 and GTM are the core. We also configure enhanced conversions for Google Ads and can set up data streams for additional properties.

How long does a typical Foundation project take?

Most projects complete in 3–4 weeks from kickoff to validated deployment and handover.

What do we need to provide?

Access to GA4, GTM, and your website's staging/production environments. We'll send a detailed access requirements checklist before kickoff.

Ready to build a tracking foundation you can trust?

Start with a Revenue Signal Audit. Free for the Founding Cohort — we'll show you exactly what's broken, quantify the revenue leak in dollars, and map out what Foundation Setup would cover for your stack.

Check your fit

Fixed scope. Written report + recorded walkthrough. No obligation to continue.