MULTIFAMILY — PROPERTY MANAGEMENT PORTFOLIOS
Know your real cost per lease — by channel and by property.
Tours, calls, and guest cards come in; leases get signed in your PMS — but nothing connects that ad spend to the signed leases it produced. You're optimizing on leads, not leases.
You spend to fill units across your portfolio. Which channels and properties actually produced signed leases last quarter — at what cost per lease?
Fixed scope & price · You own everything · Built by a practitioner, not an agency
Your units lease. The attribution doesn't.
Guest cards, tours, and calls turn into signed leases inside your PMS weeks later. By then the ad platforms have claimed credit with last-click, the listing sites have taken their share of the attribution, and phone-driven leases are invisible. Across a portfolio of properties, there's no single view of which channel and which property produced signed leases. You can see cost per lead. You can't see cost per lease — the only number tied to occupancy and NOI.
Illustrative — industry context
≈36% of 'conversions' never became signed leases.
Industry context — not client metrics
Listing sites muddy attribution
ILS like Apartments.com and Zillow sit between the lead and the lease — credit gets lost.
Lease lag
A lease signs weeks after the first tour or guest card, long after the ad platform stopped watching.
Per-property blindness
Most portfolios can't see cost per lease by property.
Why your ad platforms can't see a signed lease
A lease is finalized in your PMS — Yardi, RealPage, Entrata, or whatever you run — weeks after the tour. Your ad platforms optimize toward the proxies they see: clicks and guest cards. The ILS claim the lead. Until the loop closes back to the signed lease, you're optimizing on the wrong number.
We close the loop between your ad spend and your signed leases.
Server-side, we reconcile every ad dollar — and every phone call, tour, and ILS lead — with the signed lease in your PMS, then land it in a BigQuery warehouse you own.
Capture, server-side
Server-side GTM, Conversion APIs, and call tracking capture clicks, guest cards, and phone calls from first-party data — resilient to iOS and ad blockers.
Identify the lead
Stitch the call, click, tour, or guest card to a single prospective resident.
Reconcile against your PMS
Match the guest card, tour, or call to the signed lease in Yardi, RealPage, Entrata, or another platform.
Land in a warehouse you own
Modeled in a BigQuery warehouse on your own cloud account, with every property rolled up.
Measure & feed back
True cost per lease by channel and property — and clean lease values back to Google and Meta to bid on signed leases, not cheap leads.
Capture, server-side
Server-side GTM, Conversion APIs, and call tracking capture clicks, guest cards, and phone calls from first-party data — resilient to iOS and ad blockers.
Identify the lead
Stitch the call, click, tour, or guest card to a single prospective resident.
Reconcile against your PMS
Match the guest card, tour, or call to the signed lease in Yardi, RealPage, Entrata, or another platform.
Land in a warehouse you own
Modeled in a BigQuery warehouse on your own cloud account, with every property rolled up.
Measure & feed back
True cost per lease by channel and property — and clean lease values back to Google and Meta to bid on signed leases, not cheap leads.
What we build for you
Revenue Signal Audit
We put a dollar figure on what broken measurement is costing you, with a prioritized fix roadmap.
Signal Recovery
Server-side tracking, call tracking, and Conversion APIs — so the platforms stop missing phone- and tour-driven leases.
Owned Revenue Warehouse
Closed-loop reconciliation to your PMS and a BigQuery warehouse you own, with multi-property rollup.
Causal Proof & Command
Incrementality and ongoing multi-property measurement once the foundation is in place.
What you'll see
OWNED WAREHOUSE · BIGQUERY
Cost per booked job
Leases
142
Blended cost / lease
$420
Signal recovered
+36%
Cost per lease — by channel
By property
Why not your agency, an ILS, or your PMS's marketing module?
| Own the data | Independent & auditable | Cross-channel | Multi-property rollup | Yours if you leave | |
|---|---|---|---|---|---|
| Your marketing agencyRuns your PPC — player and scorekeeper. | |||||
| ILS / listing-site dependencyApartments.com and Zillow sit between the lead and the lease. | |||||
| Your PMS's marketing module (e.g. RentCafe)Only sees what happens inside its own walls. | |||||
| FIORI ANALYTICSIndependent, auditable warehouse on your own cloud. |
You own the BigQuery — take it with you anytime.
The warehouse is on your own cloud account. You hold admin on every account, pipeline, and table. No retainer is required to keep it.
Your Google Cloud account
Built by a practitioner, not an agency
Fiori Analytics is led by Daniel N Vieira — Founder & Lead Engineer. Fifteen-plus years operating consumer and B2B businesses, now building the measurement infrastructure those operators always needed. Direct delivery on every engagement — no delegation, no offshore handoff.
The path — what happens next
From a 2-minute estimate to a warehouse you own.
Revenue Leak estimate
See your estimated signal gap and unattributed signed leases.
20-min fit call
We confirm it's a fit and scope the work.
Revenue Signal Audit
A prioritized fix roadmap and a revenue-leak estimate in dollars. You keep it either way.
We build it — you own it
Server-side recovery, closed-loop reconciliation, and a BigQuery warehouse on your own cloud.
Revenue Leak estimate
See your estimated signal gap and unattributed signed leases.
20-min fit call
We confirm it's a fit and scope the work.
Revenue Signal Audit
A prioritized fix roadmap and a revenue-leak estimate in dollars. You keep it either way.
We build it — you own it
Server-side recovery, closed-loop reconciliation, and a BigQuery warehouse on your own cloud.
Fixed scope & price · You own everything · Built by a practitioner, not an agency
Why us
We don't run your ads — so we can audit them.
No media to protect. An independent scoreboard you own.
Multifamily measurement questions
See what each channel and property actually costs you per lease.
Fixed scope & price · You own everything · Built by a practitioner, not an agency