B2B INDUSTRIAL — MANUFACTURING & DISTRIBUTION
Know your real cost per pipeline opportunity — by channel and by product line.
RFQs, calls, and form fills come in; opportunities are created and won in your CRM — but nothing ties that ad spend to the pipeline it produced. You're optimizing on form fills, not revenue.
Your deals are large and your sales cycle is long. Which channels actually produced qualified pipeline last quarter — at what cost per opportunity?
Fixed scope & price · You own everything · Built by a practitioner, not an agency
Your pipeline fills. The attribution doesn't.
RFQs, calls, and form fills turn into opportunities inside your CRM, then close months later. By then the ad platforms have claimed credit with last-click and form-fill conversions — not qualified pipeline. Phone-driven and sales-driven deals are invisible. Across product lines and regions, there's no single view of which channel produced real pipeline. You can see cost per lead. You can't see cost per qualified opportunity — the number tied to revenue.
Illustrative — industry context
≈31% of 'conversions' never became qualified pipeline.
Industry context — not client metrics
A long, multi-touch journey
Opportunities close months after the first RFQ — across many touches the ad platforms never connect.
Sales-led, not click-led
The deal is created and won in your CRM, not the ad platform.
Per-product-line blindness
Most manufacturers can't see cost per opportunity by product line or region.
Why your ad platforms can't see qualified pipeline
An opportunity is created and qualified in your CRM — HubSpot, Salesforce, Microsoft Dynamics, or whatever you run — well after the first form fill. Your ad platforms optimize toward the proxies they see: clicks and form submissions. Until the loop closes back to qualified pipeline (and closed-won), you're optimizing on the wrong number.
We close the loop between your ad spend and your qualified pipeline.
Server-side, we reconcile every ad dollar — and every phone call, form fill, and RFQ — with the qualified opportunity in your CRM, then land it in a BigQuery warehouse you own.
Capture, server-side
Server-side GTM, Conversion APIs, and call tracking capture clicks, RFQs, form fills, and phone calls from first-party data — resilient to iOS and ad blockers.
Identify the lead
Stitch the call, form fill, or RFQ to a single prospective buyer.
Reconcile against your CRM
Match the RFQ, form, or call to the qualified opportunity in HubSpot, Salesforce, Microsoft Dynamics, or another CRM. Rolled up by product line and region.
Land in a warehouse you own
Modeled in a BigQuery warehouse on your own cloud account, with every product line and region rolled up.
Measure & feed back
True cost per pipeline opportunity by channel and product line — and clean opportunity values back to Google and LinkedIn to bid on qualified pipeline, not cheap form fills.
Capture, server-side
Server-side GTM, Conversion APIs, and call tracking capture clicks, RFQs, form fills, and phone calls from first-party data — resilient to iOS and ad blockers.
Identify the lead
Stitch the call, form fill, or RFQ to a single prospective buyer.
Reconcile against your CRM
Match the RFQ, form, or call to the qualified opportunity in HubSpot, Salesforce, Microsoft Dynamics, or another CRM. Rolled up by product line and region.
Land in a warehouse you own
Modeled in a BigQuery warehouse on your own cloud account, with every product line and region rolled up.
Measure & feed back
True cost per pipeline opportunity by channel and product line — and clean opportunity values back to Google and LinkedIn to bid on qualified pipeline, not cheap form fills.
What we build for you
Revenue Signal Audit
We put a dollar figure on what broken measurement is costing you, with a prioritized fix roadmap.
Signal Recovery
Server-side tracking, call tracking, and Conversion APIs — so the platforms stop missing phone- and sales-driven opportunities.
Owned Revenue Warehouse
Closed-loop reconciliation to your CRM and a BigQuery warehouse you own, with multi-product-line and multi-region rollup.
Causal Proof & Command
Incrementality and ongoing multi-line measurement once the foundation is in place.
What you'll see
OWNED WAREHOUSE · BIGQUERY
Cost per booked job
Opportunities
124
Blended cost / opportunity
$340
Signal recovered
+31%
Cost per pipeline opportunity — by channel
By product line
Why not your agency, a lead-gen vendor, or your CRM's native attribution?
| Own the data | Independent & auditable | Cross-channel | Multi-line rollup | Yours if you leave | |
|---|---|---|---|---|---|
| Your marketing agencyRuns your PPC — player and scorekeeper. | |||||
| A lead-gen vendorSells leads, not closed-loop attribution. | |||||
| Your CRM's native attributionOnly sees what happens inside its own walls. | |||||
| FIORI ANALYTICSIndependent, auditable warehouse on your own cloud. |
You own the BigQuery — take it with you anytime.
The warehouse is on your own cloud account. You hold admin on every account, pipeline, and table. No retainer is required to keep it.
Your Google Cloud account
Built by a practitioner, not an agency
Fiori Analytics is led by Daniel N Vieira — Founder & Lead Engineer. Fifteen-plus years operating consumer and B2B businesses, now building the measurement infrastructure those operators always needed. Direct delivery on every engagement — no delegation, no offshore handoff.
The path — what happens next
From a 2-minute estimate to a warehouse you own.
Revenue Leak estimate
See your estimated signal gap and unattributed pipeline.
20-min fit call
We confirm it's a fit and scope the work.
Revenue Signal Audit
A prioritized fix roadmap and a revenue-leak estimate in dollars. You keep it either way.
We build it — you own it
Server-side recovery, closed-loop reconciliation, and a BigQuery warehouse on your own cloud.
Revenue Leak estimate
See your estimated signal gap and unattributed pipeline.
20-min fit call
We confirm it's a fit and scope the work.
Revenue Signal Audit
A prioritized fix roadmap and a revenue-leak estimate in dollars. You keep it either way.
We build it — you own it
Server-side recovery, closed-loop reconciliation, and a BigQuery warehouse on your own cloud.
Fixed scope & price · You own everything · Built by a practitioner, not an agency
Why us
We don't run your ads — so we can audit them.
No media to protect. An independent scoreboard you own.
B2B industrial measurement questions
See what each channel and product line actually costs you per pipeline opportunity.
Fixed scope & price · You own everything · Built by a practitioner, not an agency