Not a SaaS. Not an agency.
Your Meta and GA4 don't agree on what's working. We find out which number is lying — and what the gap is costing you, in dollars.
A read-only audit of your measurement stack — GA4, GTM, Meta CAPI, server-side, consent. Just the exact gaps distorting your numbers, ranked by the dollars they cost — in 5 business days.
Founding Cohort · 3 spots · closes June 30, 2026
~24%
of online apparel orders are returned — size/fit the #1 cause (Coresight)
#1
challenge for marketing leaders in 2025: proving marketing's financial impact (CMO Survey)
#1
capability gap CMOs report: marketing data & analytics (Gartner)
You've seen this movie before
Another dashboard full of green. A CFO who still doesn't trust the number.
You've done this before. An agency onboards you. The dashboard turns green. The monthly report looks great. Five figures and six months later, your ROAS still doesn't survive contact with your bank statement — and nobody can hand your CFO one number he'd stake the budget on.
The problem was never the dashboard. It's the broken signal underneath it: duplicated events, mismatched IDs, revenue that never maps to checkout, returns that never tie back to the channel that drove them. And the agency running your media has zero incentive to fix the very numbers that make them look good.
We don't run your ads. We don't sell you a tool. We have no number to protect. We get paid to find what's wrong with your measurement and put a dollar figure on it — and that's all.
What broken signal costs you, left unfixed:
- Google Ads optimizes toward a $0 conversion value — and buys you the wrong customers.
- A 4.0× ROAS campaign with 45% returns reads as your top performer while it quietly burns cash.
- You scale the winners your dashboard invented, and defund the ones actually driving margin.