Everything delivered. Everything documented. Everything yours.
These are not mockups or templates. Every item below is delivered as part of a real engagement — ready for your team to use, maintain, and build on.
What the audit delivers.
Delivered in 5–7 business days. Written report + recorded walkthrough. Free for the founding cohort.
Audit Report
Full assessment of your GA4, GTM, and ad platform configurations. Every issue documented with severity classification (P0/P1/P2) and estimated revenue impact in dollars.
PDF ReportPrioritized Fix Roadmap
Every issue ranked by business impact — not technical complexity. P0 items are what's costing you money right now. P1 items affect attribution quality. P2 items are optimization opportunities.
Structured DocumentRevenue Leak Estimation
Dollar quantification of your measurement gaps. How much budget is being misallocated per month due to broken tracking, signal loss, or duplicate conversion counting.
Included in ReportRecorded Walkthrough
A screen-recorded walkthrough of every finding — so your team understands not just what's broken, but why it matters and how it affects your campaigns.
Video RecordingStrategy Session (45 min)
Live call to walk through the findings, answer questions, and align on the fix roadmap. Recorded for your team to reference later.
Live CallImplementation Scope
If implementation is needed, the audit produces a clear scope of work — exactly what needs to be built, in what order, with a fixed price before any commitment.
Proposal ReadyFree for founding cohort · Limited to 3 slots · Closes June 30, 2026
What gets handed over at the end of every implementation.
Every implementation — Foundation Setup, Full Implementation, or Full Stack — includes this complete handover package. Nothing held back.
Event Dictionary
fiori_event_dictionary.xlsx
Complete documentation of every tracked event — name, trigger condition, parameters, expected values, and conversion mapping across all platforms. Built so any team member can understand and maintain the setup.
Architecture Diagram
fiori_architecture_diagram.pdf
Visual system map showing how data flows from client-side to server-side to each ad platform and data warehouse. Includes every tag, trigger, variable, and integration point.
QA Validation Report
fiori_qa_validation_report.pdf
End-to-end validation results for every event — tested against real traffic, not just GTM preview mode. Documents what passed, what was fixed, and what was validated against source of truth.
Naming Conventions Guide
fiori_naming_conventions.md
Standardized naming system for events, parameters, UTMs, and GTM variables — designed so your team can add new events in the future without breaking consistency.
Recorded Walkthrough
fiori_walkthrough_recording.mp4
Full screen-recorded walkthrough of the completed implementation — what was built, how it works, and how to maintain it. Designed to onboard new team members without requiring a separate call.
GTM Container Backup
fiori_gtm_container_backup.json
Complete JSON export of the GTM container at handover. If anything breaks in the future, your team can restore the exact configuration we delivered.
You own everything at handover.
All accounts, containers, files, and recordings are transferred to you at close. We don't hold access. We don't require a retainer to keep what we built. If you never work with us again after implementation, everything stays with you.
Additional deliverables for Revenue Attribution Layer engagements.
These deliverables are included only in the Full Stack + Data Warehouse engagement, in addition to everything above.
BigQuery Warehouse Setup
Fully configured BigQuery project with raw event tables, cross-source pipelines, and access controls. Documented schema and table definitions included.
Attribution Model Documentation
Multi-touch attribution model with documented methodology, weighting logic, and query templates. Built on your actual data — not a third-party black box.
LTV & Cohort Analysis Setup
Pre-built cohort analysis queries and LTV calculation methodology. Ready to run against your warehouse data immediately after handover.
What the audit report looks like.
This is a representative sample of the issue format used in every Revenue Signal Audit. Real audits contain 8–25 issues across P0/P1/P2 categories.
REVENUE SIGNAL AUDIT — ISSUE SUMMARY Anonymized ● P0 — CRITICAL (3 ISSUES) ┌─────────────────────────────────────────────────────────┐ │ purchase event — missing server-side dedup │ │ → ~35% signal loss · Est. impact: $8,400/mo │ │ │ │ Meta CAPI — event_id mismatch │ │ → degraded match quality · ROAS inflation risk │ │ │ │ GA4 revenue param — not mapped to checkout value │ │ → Google Ads optimizing on $0 conversion value │ └─────────────────────────────────────────────────────────┘ ● P1 — HIGH (4 ISSUES) ┌─────────────────────────────────────────────────────────┐ │ UTM parameters — inconsistent naming across campaigns │ │ → channel attribution unreliable across 6 campaigns │ │ │ │ cross-domain tracking — not configured │ │ → checkout sessions attributed as direct traffic │ │ │ │ consent mode v2 — default behavior blocks all tags │ │ → losing conversion signal on ~23% of sessions │ │ │ │ GA4 session source — overwritten by GTM trigger order │ │ → last-click attribution incorrect for paid channels │ └─────────────────────────────────────────────────────────┘ REVENUE LEAK ESTIMATE: $11,200–$18,600/month RECOMMENDATION: Begin with P0 fixes before scaling spend.
Ready to see what your audit finds?
The Revenue Signal Audit delivers every item in Section 2 above — free for the founding cohort.
Free for founding cohort · Limited availability through June 30, 2026