SENIOR LIVING — INDEPENDENT LIVING & ACTIVE ADULT
Know your real cost per move-in — by channel and by community.
Inquiries, tours, and calls come in; move-ins are recorded in your CRM months later — but nothing ties that ad spend to the move-ins it produced. You're filling communities on guesswork.
A move-in is worth tens of thousands in annual revenue. Which channels and communities actually produced move-ins last quarter — at what cost per move-in?
Fixed scope & price · You own everything · Built by a practitioner, not an agency
Your communities fill. The attribution doesn't.
Inquiries, tours, and calls turn into move-ins inside your CRM months later. By then the ad platforms have claimed credit with last-click, the referral networks have taken their share, and phone-driven move-ins are invisible. Across multiple communities, there's no single view of which channel and which community produced residents. You can see cost per inquiry. You can't see cost per move-in — the number tied to occupancy and revenue.
Illustrative — industry context
≈33% of 'conversions' never became move-ins.
Industry context — not client metrics
A long sales cycle
Move-ins close weeks to months after the first inquiry — long after the ad platform stopped watching.
Referral networks take credit
Paid referral sources like A Place for Mom sit between the inquiry and the move-in.
Marketing data only
We work with inquiry and marketing data — no resident health information (no PHI).
Why your ad platforms can't see a move-in
A move-in is finalized in your CRM — Enquire, Sherpa, PointClickCare, or whatever you run — long after the first inquiry. Your ad platforms optimize toward the proxies they see: clicks and form fills. Referral networks claim the lead. Until the loop closes back to the actual move-in, you're optimizing on the wrong number.
We close the loop between your ad spend and your move-ins.
Server-side, we reconcile every ad dollar — and every phone call, tour, and referral lead — with the actual move-in in your CRM, then land it in a BigQuery warehouse you own. Marketing and inquiry data only — no PHI.
Capture, server-side
Server-side GTM, Conversion APIs, and call tracking capture clicks, inquiries, and phone calls from first-party data — resilient to iOS and ad blockers.
Identify the inquiry
Stitch the call, click, tour, or web inquiry to a single prospective resident — marketing data only, no PHI.
Reconcile against your CRM
Match the inquiry, tour, or call to the actual move-in in Enquire, Sherpa, PointClickCare, or another CRM. Rolled up by community. (No PHI — marketing/inquiry data only.)
Land in a warehouse you own
Modeled in a BigQuery warehouse on your own cloud account, with every community rolled up.
Measure & feed back
True cost per move-in by channel and community — and clean move-in values back to Google and Meta to bid on residents, not cheap inquiries.
Capture, server-side
Server-side GTM, Conversion APIs, and call tracking capture clicks, inquiries, and phone calls from first-party data — resilient to iOS and ad blockers.
Identify the inquiry
Stitch the call, click, tour, or web inquiry to a single prospective resident — marketing data only, no PHI.
Reconcile against your CRM
Match the inquiry, tour, or call to the actual move-in in Enquire, Sherpa, PointClickCare, or another CRM. Rolled up by community. (No PHI — marketing/inquiry data only.)
Land in a warehouse you own
Modeled in a BigQuery warehouse on your own cloud account, with every community rolled up.
Measure & feed back
True cost per move-in by channel and community — and clean move-in values back to Google and Meta to bid on residents, not cheap inquiries.
What we build for you
Revenue Signal Audit
We put a dollar figure on what broken measurement is costing you, with a prioritized fix roadmap.
Signal Recovery
Server-side tracking, call tracking, and Conversion APIs — so the platforms stop missing phone- and tour-driven move-ins.
Owned Revenue Warehouse
Closed-loop reconciliation to your CRM and a BigQuery warehouse you own, with multi-community rollup.
Causal Proof & Command
Incrementality and ongoing multi-community measurement once the foundation is in place.
What you'll see
OWNED WAREHOUSE · BIGQUERY
Cost per booked job
Move-ins
38
Blended cost / move-in
$2,800
Signal recovered
+33%
Cost per move-in — by channel
By community
Why not your agency, a referral network, or your CRM's built-in reporting?
| Own the data | Independent & auditable | Cross-channel | Multi-community rollup | Yours if you leave | |
|---|---|---|---|---|---|
| Your marketing agencyRuns your PPC — player and scorekeeper. | |||||
| Referral-network dependencyA Place for Mom and similar sit between the inquiry and the move-in. | |||||
| Your CRM's built-in reportingOnly sees what happens inside its own walls. | |||||
| FIORI ANALYTICSIndependent, auditable warehouse on your own cloud. |
You own the BigQuery — take it with you anytime.
The warehouse is on your own cloud account. You hold admin on every account, pipeline, and table. No retainer is required to keep it.
Your Google Cloud account
Built by a practitioner, not an agency
Fiori Analytics is led by Daniel N Vieira — Founder & Lead Engineer. Fifteen-plus years operating consumer and B2B businesses, now building the measurement infrastructure those operators always needed. Direct delivery on every engagement — no delegation, no offshore handoff.
The path — what happens next
From a 2-minute estimate to a warehouse you own.
Revenue Leak estimate
See your estimated signal gap and unattributed move-ins.
20-min fit call
We confirm it's a fit and scope the work.
Revenue Signal Audit
A prioritized fix roadmap and a revenue-leak estimate in dollars. You keep it either way.
We build it — you own it
Server-side recovery, closed-loop reconciliation, and a BigQuery warehouse on your own cloud.
Revenue Leak estimate
See your estimated signal gap and unattributed move-ins.
20-min fit call
We confirm it's a fit and scope the work.
Revenue Signal Audit
A prioritized fix roadmap and a revenue-leak estimate in dollars. You keep it either way.
We build it — you own it
Server-side recovery, closed-loop reconciliation, and a BigQuery warehouse on your own cloud.
Fixed scope & price · You own everything · Built by a practitioner, not an agency
Why us
We don't run your ads — so we can audit them.
No media to protect. An independent scoreboard you own.
Senior living measurement questions
See what each channel and community actually costs you per move-in.
Fixed scope & price · You own everything · Built by a practitioner, not an agency