FIORIANALYTICS

White-label measurement engineering for paid media agencies

Your clients ask if the leads are closing. Now you can show them.

Google Ads and Meta stop seeing the lead once the form is submitted. The booked consult, the signed case, the sold car all happen later, in a CRM the ad accounts never hear about. I connect that CRM back to the platforms, under your agency's name, so your campaigns optimize for customers instead of form fills.

Book a 20-min partner call Get a free teardown of one client's site →

White-label · NDA before any access · I never contact your clients unless you ask

Two people in a meeting room watching a review on a wall display

The conversation every agency has with a lead-gen client

Leads are up. Cost per lead is down. The client says the phone calls feel worse. Both sides are right, because the only conversion the platforms ever see is the form. The algorithm gets very good at finding people who fill out forms. It has no idea which of them booked, showed up, or paid.

What I do

Qualified Conversion Recovery

Qualified leads and closed deals from your client's CRM or booking system go back to Google Ads and Meta as conversions, matched to the original click. Bidding learns from revenue.

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Signal quality for e-commerce clients

Server-side tagging, Meta CAPI with deduplication that actually matches, and a GA4 that agrees with Shopify.

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Outside-in teardowns

Before a pitch or a QBR, send me a domain. You get a report of what's broken, from the outside, with no logins. Your logo, not mine.

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How it works with your agency

  1. 01

    You bring the client. I scope the job with you, not with them.

  2. 02

    NDA, then read access to what the job needs.

  3. 03

    I build it, document it, and QA it against real data.

  4. 04

    You present it as your work. The client keeps everything we set up.

The whole arrangement, in detail

Why agencies use this

  • A technical service you can resell with margin, without hiring a data engineer.
  • A reason for lead-gen clients to stay: proof that the leads turn into revenue.
  • Campaigns that bid on the outcome the client actually pays for.

Best fit

Agencies of 10 to 100 people running Google and Meta for clients who close offline: dental, med spa, legal, home services, real estate, auto. Also e-commerce agencies that need cleaner signal.

Probably not a fit

Agencies that only do SEO, web design or organic social.

Daniel Vieira, founder of Fiori Analytics

Who you work with

Fiori Analytics is Daniel Vieira. I spent almost 20 years running fashion businesses, from retail and wholesale to apparel production, before moving into measurement engineering. On a factory floor, bad data shows up fast. In marketing it can sit there for a year while the dashboard looks fine. You work with me directly.

More about how I work

Questions agencies ask

What does white-label mean here?
I do the engineering. Your agency owns the client relationship, the branding and the presentation. Reports and documentation go out with your name. I only talk to your client if you want me on a call.
What is an offline conversion?
A result that happens after the website visit and outside it: a booked consult, a signed retainer, a closed sale. Google Ads and Meta can receive these from a CRM and match them to the original click, so bidding can optimize toward them.
Which CRMs and systems do you work with?
It matters less which one it is than what it can export. I need the lead, the time it came in, and something that identifies it: an email, a phone number, or the click ID captured on the form. If the system has an API or a scheduled export, it can feed the platforms.
How is it priced?
Fixed price per client project, quoted before any work starts. Partner pricing is built so you can mark it up.
How long does a typical setup take?
Every project is scoped first. You get the timeline in writing with the quote, before any work starts.
Do you need access to the ad accounts?
For the teardown, no. For the build, read access plus the specific permissions the job needs, after an NDA.

Send me one client domain. I'll show you where the trail breaks.

A read-only teardown, delivered as a PDF without Fiori branding, within 5 business days.

Get a free teardown