Fiori Analytics Revenue Attribution Layer

Cross-channel reporting built on validated data.

BigQuery data warehouse, custom attribution models, and dashboards your team will actually use for budget decisions — built on tracking data that's been validated against your source of truth.

Executive Dashboard — Channel PerformanceSample · Anonymized
Total Revenue$482K+12% MoM
Blended ROAS4.2x+0.6x
Blended CAC$38−$7
Active Channels5
ChannelRevenueROASCACConv.
Google Ads$198K5.1x$281,247
Meta Ads$142K3.8x$42892
TikTok$67K2.9x$54412
Email$52K$4684
Organic$23K298

This service is for teams that:

Need custom attribution beyond GA4's native reports
Want a unified view of marketing performance across channels
Need data retention beyond GA4's 14-month limit
Want to calculate true CAC, ROAS, and LTV
Need automated reporting for leadership
Want their team to own the data infrastructure long-term

Common problems this solves

Outgrowing GA4's native reporting

You need custom attribution models, multi-touch analysis, or data retention beyond GA4's limits.

No single source of truth

Revenue numbers differ across GA4, ad platforms, and your backend — and nobody knows which is right.

Can't answer business questions

Leadership asks about CAC, LTV, or channel contribution and the team scrambles to build ad-hoc reports.

Dashboards nobody trusts

You have dashboards, but data quality issues mean nobody uses them for real decisions.

What's included

BigQuery dataset architecture and table design
GA4 to BigQuery export configuration and validation
Custom SQL models for attribution and funnel analysis
Looker Studio dashboards (or your BI tool of choice)
Automated data quality checks
Ad platform cost data integration
Revenue reconciliation queries
Documentation of all models and data flows
Dashboard walkthrough and team training session
Ongoing maintenance playbook

Common questions

Which BI tools do you support?

We primarily work with Looker Studio and BigQuery. We can also deliver to Tableau, Power BI, or Metabase depending on your stack.

Do we need the Foundation Setup first?

Not necessarily, but accurate dashboards require accurate tracking. If your tracking layer has issues, we'll recommend addressing those first.

What about ongoing maintenance?

We hand over full documentation and SQL models so your team can maintain everything. We also offer optional retainer support for ongoing iterations.

Can you integrate ad platform data?

Yes. We pull cost data from Google Ads, Meta, TikTok, and other platforms into BigQuery so you can calculate true ROAS and CAC.

Ready to own your attribution — not rent it?

Start with a Revenue Signal Audit. Free for the Founding Cohort — we'll tell you whether a warehouse-native attribution layer makes sense for your stack before you commit to a multi-week build.

Fixed scope. Written report + recorded walkthrough. No obligation to continue.