Fiori Analytics Signal Recovery Layer

Recover the conversion signal your ad platforms are missing.

Browser restrictions and ad blockers are eroding your conversion data. Server-side tracking recovers those signals — improving attribution accuracy and campaign optimization across every platform.

Signal Recovery — Client-side Only vs. sGTM + CAPI

Before — Client-side Only

Purchases tracked~65%

Meta match qualityFair

iOS signal loss~40%

Ad blocker signal loss~25%

DeduplicationNone

GA4 vs Source of Truth±38%

After — sGTM + CAPI + Dedup

Purchases tracked~98%

Meta match qualityGood–Great

iOS signal recoveryActive

Ad blocker bypassActive (1st party)

DeduplicationEvent ID matched

GA4 vs Source of Truth±2%

This service is for teams that:

Rely on Meta, Google, or TikTok for customer acquisition

See declining conversion match rates

Need to comply with consent regulations while preserving signal

Want a first-party data strategy that actually works

Have client-side tracking and need the next layer

Need deduplication between client and server events

Common problems this solves

Signal loss from browser restrictions

Safari ITP, ad blockers, and cookie restrictions are degrading your conversion data — and your campaign optimization is suffering.

Low match rates on Meta/Google

Your CAPI or Enhanced Conversions setup isn't passing enough high-quality parameters, resulting in poor match quality.

Duplicate conversions

Without proper deduplication between client-side and server-side events, platforms are double-counting conversions.

Attribution drift

Your ad platforms and GA4 show increasingly different numbers, and you can't identify the root cause.

What's included

Server-side GTM container deployment and configuration

Meta Conversions API (CAPI) implementation

Google Enhanced Conversions setup

Event deduplication logic (client + server)

First-party data collection architecture

TikTok Events API setup (when applicable)

Server-side consent enforcement

Match quality scoring and validation

Architecture diagram with data flow

Full documentation and recorded walkthrough

Common questions

Do we need server-side GTM for CAPI?

Not always. Meta CAPI can be implemented via the Conversions API Gateway or directly through sGTM. We recommend the approach that best fits your stack and budget.

What infrastructure is required?

Server-side GTM runs on Google Cloud. We handle the full deployment — provisioning, configuration, and validation. Ongoing hosting costs are typically $30–100/month.

How do you handle deduplication?

We implement event IDs that match between client and server events, ensuring each conversion is counted exactly once per platform.

What does 'match quality' mean?

Match quality measures how well the data you send matches a real user profile on the ad platform. Higher match quality = better optimization. We validate and improve this systematically.

Stop losing conversions to browser restrictions.

Start with a Revenue Signal Audit. Free for the Founding Cohort — we'll quantify your signal loss in dollars per month and show whether Signal Recovery Layer will pay for itself within the first billing cycle.

Check your fit

Fixed scope. Written report + recorded walkthrough. No obligation to continue.